Entrepreneurship

Product Description

Current comprehensive & cutting edge ENTREPRENEURSHIP: A PROCESS PERSPECTIVE 2e equips potential entrepreneurs with the tools & insight for success. With solid theory & relevant examples this thorough resource covers the entire process of building a business. Seasoned instructors & entrepreneurial authorities Professors Baron & Shane deliver a practical applied process approach with a multidisciplinary perspective drawing on knowledge from the studies of economics psychology & other areas. The book begins with recognizing opportunity & building a team & then moves through assembling finances the business plan legal issues marketing growth & exit strategies. Rather than getting bogged down in excessive discussions of theory Baron & Shane use real-world examples to illustrate how students can apply chapter concepts to their own business ventures. Thoroughly updated & revised based on student & professor feedback the second edition adds a chapter on legal issues specific to entrepreneurs--including intellectual property considerations--and an appendix on key accounting principles entrepreneurs should know. A new chapter on growth strategies for new ventures is coupled with a chapter on managing new ventures for growth. In addition new boxed features shed light on common myths & misperceptions about entrepreneurship. The book is also packed with hands-on applications--including a case written specifically for each chapter--giving students experience putting text concepts into real-world action.