Enchantment noun: To charm delight enrapture. How do companies such as Apple create such enchanting products? & how do some people always seem to enchant others? According to bestselling business guru Guy Kawasaki anyone can learn the art of enchantment. It transforms situations & relationships turns cynics into believers & changes hearts & minds. The book explains all the tactics you need to enchant. Kawasakis lessons are drawn from his tenure at Apple as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant.