Strong communication skills are arguably the most important attribute a manager can possess. Many managers believe they have already mastered the four basic communication skills -- speaking listening writing & reading -- but many simply go through the motions. In Effective Communication John Adair Britain's foremost expert on leadership training will tell you everything you need to know to enable you to: Use words to their maximum effectiveness in order to persuade & really be heard Train yourself to hear what other people are actually saying Construct your correspondence & presentations to get across what you want to say in the clearest manner Improve your assimilation & understanding of the thousands of words you have to read every day Including helpful advice on interviews appraisals giving & receiving criticism conducting & participating in meetings the use of visual aids communication between departments & much more this is the ultimate tool for improving your communication skills & helping you become a better manager.