Economics for Business & Managementoffers an exciting introduction to the principles & applications of microeconomics & macroeconomics to the global business problems faced by todays decision makers: * What are the characteristics for successful entry into new international markets? * How can sustainability affect decision making within businesses? * Why are todays global investors so concerned about national debt issues? * In what ways does an awareness of cultural differences improve decision making by international marketing & human resource strategists? * What strategies can companies such as BP use to repair damaged global reputations? It is an ideal text for introductory courses in economics with a business & management focus & more general business environment courses with an economic underpinning. Visit the fantastic website at www.pearsoned.co.uk/griffithswall to find extra practice questions interactive activities quizzes & exam style practice questions with instant feedback as well as podcasts news articles animated professional power points slides & a testbank of questions.