Now in its fifth edition Digital Marketing (previously Internet Marketing) provides comprehensive practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies & interviews from cutting edge companies such as e Bay & Facebook to help students understand digital marketing in the real world. ...

A new edition of the bestselling book that covers the basic principles of digital multimedia Digital multimedia combines text graphics video animation sound & other components & presents endless options & potential for computer users. This new edition of a perennial bestseller serves as an ideal foundation to the basic principles of each media type & describes their digitization & the possibilities that exist when different media elements are combined. Offering completely revised & rewritten material the book features an emphasis on Web/ Flash & provides in-depth coverage of MPEG4 & DVD in accordance with current trends. * Offers a clear easy-to-understand introduction to digital multimedia & examines the elements that comprise it including text graphics video animation sound & more* Walks you through the fundamentals & basic principles of digital multimedia* Looks at vector graphics bitmapped images hypermedia interactivity accessbility & scripting* Explores the possibilities that exist when various media are combined With this new edition by your side youll quickly discover how to make the most of every aspect of digital multimedia! ...

The Digital Musician is a textbook for creative music technology & electronic music courses. It provides an overview of sound properties acoustics digital music & sound design as a basis for understanding the compositional possibilities that new music technologies allow. Creative projects allow students to apply key concepts covered in each chapter. Topics covered include hardware hacking live coding interactive music sound manipulation & transformation software instruments networked performance as well as critical listening & analysis. Features Readers Guides outline the major topics in each chapter Project boxes for both individuals & groups throughout each chapter Annotated Listening Lists for each chapter with accompanying playlists on the companion website Recommended Further Reading & Discussion Questions at the end of each chapter Case studies of actual composers with contributed projects Companion website

Includes:: reading lists links to audio & video & slides for use in the classroom.

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This book provides all the advice artists need to transform their digital painting--from brush lighting & color basics to special effects working with layers & speed & matte painting. The 100+ expert tricks provide quick & easy solutions to all aspects of digital painting through clear instructions step-by-step demonstrations & breathtaking annotated art. The book is divided into core elements of digital painting providing beginner improver & advanced techniques to ensure progression & relevance to all skill levels making it ideal for beginners & essential for more experienced digital painters. This is the ultimate tool to help emerging CG artists get started with digital painting & help advanced CG artists improve their digital painting techniques. ...

This is latest addition to the acclaimed Digital Photo Art series. It contains variety of hands-on & software techniques that can transform conventional photos. Airey shows how to create stunning results from photographic images. This latest addition to the acclaimed Digital Photo Art" series will bring photographers & mixed-media fine artists alike to a new level of creativity. Theresa Airey introduces a variety of hands-on & software techniques that can transform conventional photos into visually exciting works of art. From processing colour infrared pictures to printing pigment transfers on Washi paper or wooden panels Airey shows how to create stunning results from photographic images." ...

4th edition of this digital photography bestseller from Tom Ang. Renowned photographer & digital expert Tom Ang shows you how to master the essentials of digital photography with the updated jargon-free Digital Photography An Introduction". Discover all you need to know from which camera to buy to how to manipulate your images using the latest digital software. Understand what to look for when buying digital cameras & accessories & follow the essentials of good picture taking with expert tips on how to improve your technique. With exciting new photographic projects to try & inspirational ideas concepts & approaches to subject areas to fire up your creativity " Digital Photography An Introduction" is the perfect beginner's guide to digital photography." ...

Scott Kelby author of The Digital Photography Book (the best-selling digital photography book of all time) is back with another follow-up to his smash best-seller with an entirely new book that picks up right where volume 3 left off. Its even more of that Ah ha so that s how they do it " straight-to-the-point skip-the-techno-jargon stuff people can really use today & that made volume 1 the worlds best-selling book on digital photography. This book truly has a brilliant premise & heres how Scott describes it: " If you & I were out on a shoot & you asked me Hey Scott I want the light for this portrait to look really soft & flattering. How far back should I put this softbox? I wouldnt give you a lecture about lighting ratios or flash modifiers. In real life Id just turn to you & say Move it in as close to your subject as you possibly can without it actually showing up in the shot. Well thats what this book is all about: you & I out shooting where I answer questions give you advice & share the secrets Ive learned just like I would with a friend--without all the technical explanations & techie photo speak." Each page covers a single concept on how to make your photography better. Every time you turn the page youll learn another pro setting tool or trick to transform your work from snapshots into gallery prints. If youre tired of taking shots that look "okay " & if youre tired of looking in photography magazines & thinking " Why dont my shots look like that?" then this is the book for you. This isnt a book of theory full of confusing jargon & detailed concepts. This is a book on which button to push which setting to use & when to use it. With another 200 of the most closely guarded photographic "tricks of the trade " this book gets you shooting dramatically better-looking sharper more colorful more professional-looking photos every time." ...

Scott Kelby the man who changed the digital darkroom" forever with his groundbreaking 1 bestselling award-winning book The Photoshop Book for Digital Photographers now tackles the most important side of digital photography--how to take pro-quality shots using the same tricks todays top digital pros use (and its easier than youd think). This entire book is written with a brilliant premise & here s how Scott describes it: " If you & I were out on a shoot & you asked me Hey how do I get this flower to be in focus but I want the background out of focus? I wouldnt stand there & give you a lecture about aperture exposure & depth of field. In real life Id just say Get out your telephoto lens set your f/stop to f/2.8 focus on the flower & fire away. You d say OK & youd get the shot. Thats what this book is all about. A book of you & I shooting & I answer the questions give you advice & share the secrets Ive learned just like I would with a friend without all the technical explanations & without all the techno-photo-speak." This isnt a book of theory-it isnt full of confusing jargon & detailed concepts: this is a book of which button to push which setting to use when to use them & nearly two hundred of the most closely guarded photographic "tricks of the trade" to get you shooting dramatically better-looking sharper more colorful more professional-looking photos with your digital camera every time you press the shutter button. Heres another thing that makes this book different: each page covers just one trick just one single concept that makes your photography better. Every time you turn the page youll learn another pro setting another pro tool another pro trick to transform your work from snapshots into gallery prints. Theres never been a book like it & if youre tired of taking shots that look "OK " & if you re tired of looking in photography magazines & thinking " Why dont my shots look like that?" then this is the book for you." ...

Scott Kelby author of the groundbreaking bestseller The Digital Photography Book Vol. 1" is back with an entirely new book that picks up right where Vol. 1 left off. It s more of that " Ah ha-so that s how they do it " straight-to-the-point skip the techno jargon; packed with stuff you can really use today that made Vol. 1 the world s bestselling book on digital photography. In Volume 2 Scott adds entirely new chapters packed with Plain English tips on using flash shooting close up photography travel photography shooting people & even how to build a studio from scratch where he demystifies the process so anyone can start taking pro-quality portraits today! Plus he's got full chapters on his most requested topics including loads of tips for landscape photographers wedding photographers & there's an entire chapter devoted to sharing some of the pro's secrets for making your photos look more professional no matter what you're shooting. This book truly has a brilliant premise & here s how Scott describes it: " If you & I were out on a shoot & you asked me ' When I use my flash the background behind the person I m shooting turns black. How do I fix that? I wouldn t give you a lecture on flash ratios or start a discussion on flash synchronization & rear curtain sync. I d just say " Lower your shutter speed to 1/60 of a second. That should do it" Well that s what this book is all about: you & I out shooting where I answer questions give you advice & share the secrets I ve learned just like I would with a friend-without all the technical explanations & techie photo speak." Each page covers a single concept on how to make your photography better. Every time you turn the page you ll learn another pro setting tool or trick to transform your work from snapshots into gallery prints. If you re tired of taking shots that look "okay " & if you re tired of looking in photography magazines & thinking " Why don t my shots look like that?" then this is the book for you. This isn t a book of theory-full of confusing jargon & detailed concepts. This is a book on which button to push which setting to use & when to use it. With nearly another 200 of the most closely guarded photographic "tricks of the trade " this book gets you shooting dramatically better-looking sharper more colorful more professional-looking photos every time." ...

Straightforward clear answers to the most commonly asked digital photography questions. Whats the difference between optical zoom & digital zoom? Do more megapixels equate to better photo quality? Why is there a delay after I push the shutter release button before I can take another picture? If youve ever asked a question concerning digital photography & wished you had a helpful resource to provide you with clear reliable answers then look no further. With nearly four decades of photo experience under his belt author Jeff Wignall responds to 365 of the most common digital photography questions with informative practical replies. The full-color format helps you see what hes talking about. This title boasts a colorful yet simple design that helps you find exactly the information youre looking for. It illustrates each answer with one or more photos. It eliminates any ambiguity by providing you with authoritative answers along with clear illustrations. Digital Photography FAQz" is a well-organized guide featuring answers to questions that you havent even thought of yet." ...