From a very early age Cath Kidston loved to play shop -whether she was selling the contents of her mother s store cupboard back to her or her aunt s vegetables to passers-by from a tray on the pavement. Almost half a century later Cath Kidston has become an internationally acclaimed household name & playing shop has become a serious game. From a small shop in West London Cath has grown a simple idea into an iconic British brand with stores all over the UK & as far away as Japan & Thail&. Her story is that of an entrepreneur. The questions she is most frequently asked relate to how she started out & how she s managed to grow a business in challenging times. As the company celebrates its twentieth birthday Cath Kidston shares the story of how her idea for modern vintage came about how the business was born & the journey she & the company have taken over the past two decades. Cath tells of her experiences both good & bad & gives an insight in to what it takes to build a br&. Coming up Roses is the quirky & unexpected story of one of Britain s best-loved businesses.