AS Media Studies: The Essential Introduction for AQA is fully revised for the current
Specification with full colour throughout over 100 images new case studies & examples. The authors introduce students step-by-step to the skills of reading media texts & address key concepts such as genre representation media institutions & media audiences as well as taking students through the tasks expected of them to pass the AQA AS Media Studies exam. The book is supplemented with a companion website at www.asmediastudies.co.uk featuring additional activities & resources further new case studies such as music & sport clear instructions on producing different media quizzes & tests. Areas covered include: an introduction to studying the media the key concepts across print broadcast & e-media media institutions audiences & the media case studies such as Heroes Nuts & The Daily Mail guided textual analysis of real media on the website & within the book research & how to do it preparing for exams a production guide & how to respond to a brief. AS Media Studies: The Essential Introduction for AQA clearly guides students through the course & gives them the tips they need to become proficient media producers as well as media analysts.