AS Communication & Culture: The Essential Introduction" is fully revised for the current GCE Communication & Culture Advanced Subsidiary
Specification with full colour throughout over 120 images new case studies & examples. The authors introduce students step-by-step to the skills of reading communication texts & understanding the link between communication & culture as well as taking students through the tasks expected of them to pass the AQA AS Communication & Culture exam. The book is supplemented with a website featuring additional activities & resources quizzes & tests. Areas covered include: an introduction to communication & culture; cultural & communication codes; semiotics communication process & models; the individual & contemporary culture; cultural contexts & practices; how to do the coursework; how to do the exam; & examples from advertising fashion music magazines body language film & more. "AS Communication & Culture: The Essential Introduction" clearly guides students through the course & gives them the tips they need to become proficient in understanding & deconstructing communication texts & everyday culture."