Brilliantly demonstrated in Thinking Strategically" [ISBN 978 0 393 31035 1] game theory is bursting with lessons for us all (" The Observer"). Here the authors provide the long-awaited sequel. Game theory means rigorous strategic thinking. It's the art of anticipating your opponent's next moves; knowing that your rival is trying to do the same thing to you. Though parts of game theory involve common sense much is counterintuitive & it can only be mastered by developing a new way of seeing the world. Using case studies the authors show how nearly every business & personal interaction has a game theory component to it. The authors look at questions such as whether the winners of reality-TV contests are instinctive game theorists or if big-time investors see things that most people miss & what great poker players know that the average person doesn't. Mastering game theory will make the reader more successful in business & life: this lively book is the key to that mastery."