Teen-supermodel Nikki Howard has a secret. Shes not the gorgeous golden airhead she seems
- on the inside shes someone else. Literally.
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Through six previous editions Airline Marketing & Management" has established itself as the leading textbook for students of marketing & its application to todays airline industry as well as a reference work for those with a professional interest in the area. Carefully revised the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. This title features new material on: changes in customer needs particularly regarding more business travellers choosing
- or being forced
- to travel economy & analysis of the bankruptcy of All Business Class airlines; an explanation of the US/EU Open Skies agreement & analysis of its impact; the increase in alliance activity & completion of several recent mergers & the marketing advantages & disadvantages that have resulted; product adjustments that airlines must make to adapt to changes in the marketing environment such as schedule re-adjustments & the reconfiguration of aircraft cabins; changes in pricing philosophies with for example airlines moving to A La Carte pricing whereby baggage catering & priority boarding are paid for as extras; airline websites & their role as both a selling & distributing tool; & the future of airline marketing. A review of the structure of the air transport market & the marketing environment is followed by detailed chapters examining business & marketing strategies product design & management pricing & revenue management current & future distribution channels & selling advertising & promotional policies. The reader will benefit from greater understanding of both marketing & airline industry jargon & from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward easy-to-read style & combining up-to-date & relevant examples drawn from the worldwide aviation industry this new edition will further enhance the books reputation for providing the ideal introduction to the subject."

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One dark night on the island of Great Saltee fourteen-year-old Conor is framed for a terrible crime he didnt commit. Thrown into prison by the dastardly Hugo Bonvilain Conor is trapped in a sea swept dungeon & branded a traitor. He must escape & clear his name; he wants his old life back
- his family his friends...and his princess. Conor knows there is only one way out. Its an impossible task which has never been done before. But Conor is determined to do it. Hell have to fly. Swashbuckling new fiction from the amazing Eoin Colfer ideal for readers aged 11+.
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This is an exciting title in this informative series of books containing over 100 full-colour stickers which children can match to the illustrations. This beautifully illustrated sticker book doubles as a spotters' guide with accurate & simple descriptions that allow children to seek out & find the planes vehicles & buildings to be found in & around a busy airport. The small size allows the books to fit neatly into a pocket so children can spot on the go. ...

Ellen has been living on her own in a picturesque if damp cottage in Cheshire since her husband abandoned her to go & live with another woman in Provence. Having married once for love she is now determined that the second time around it will be for money. Close at hand is Duncan her not unattractive & enticingly single divorce lawyer... But then two new people enter her life: Jo-Jo a homeless girl several months pregnant; & Matthew an artist who paints murals in country houses & who on his first meeting with Ellen openly criticises her for being mercenary & devious. But as hostility gives way to friendship Ellen realises that she has wavered off course from her original plan & she has to remind herself very strongly indeed that Duncan is the man for her... ...

Airway to the East 1918-1920 has been written & compiled using photographs & a diary discovered by Clive Semple in his fathers attic after his death in 1971. Once he retired in 1996 he set to work researching the background to his fathers collection. The diary & two of the albums were the basis of Clives first book Diary of a Night Bomber Pilot in WW1 which was published in 2008. The third album & most importantly the scrap book provided the starting point for research into a sorry tale of RAF mismanagement which is revealed in this book. The Balfour Declaration in 1917 promised the Jews a homeland in Palestine. This contradicted a previous promise which Britain had made to the Arabs guaranteeing them independence if they helped drive the Turks out of Palestine & Syria. The Turks were duly driven out. When the Arabs discovered that they had been swindled they revolted & the British Army was unable to contain the unrest. It was decided to reinforce the Army with a fleet of bombers & fifty-one set off from England & France to fly to Cairo in the summer of 1919. Seventeen crashed or were otherwise destroyed en route & eight airmen were killed. The story got into the newspapers & Parliament demanded a Court of Enquiry. The evidence of mismanagement looked so bad that before the enquiry began Hugh Trenchard Chief of the Air Staff decided to hold it behind closed doors at the Air Ministry. The enquiries findings were suppressed by the Secretary of State for Air Winston Churchill & the newspapers never followed up the story. Fortunately the enquiry proceedings were filed away at the Air Ministry & it was a newspaper cutting which Clive found in his fathers scrap book dealing with the row in Parliament that led him to search through the Air Ministry files & uncover this account. Most histories of the RAF are written by retired senior RAF officers who have all avoided including this event in their written works. ...

Aisleyne Horgan-Wallace is the ultimate Big Brother survivor & in Aisleyne: Surviving Guns Gangs & Glamour" she reveals a shocking life story that surpasses any reality-show plotline. Her childhood journey began in a crazy punk household where Siouxsie Sioux & Boy George were regular visitors. It shattered for the first time with the nightmare of seeing her half-naked dad dragged bleeding from the bathroom by police after a suicide attempt & it ended when she saw her mum start a strict new life as a devout Jehovah's Witness. Hospitalised after an extreme bullying incident at school Aisleyne left home at 16 having been cut off by her mother & let down by her father. Alone in London Aisleyne's lifeline was a place in a hostel where she shared the roof over her head with the frightened women & predatory men of the city's gang culture. While some of her friends were lost to drugs knives & gun crime Aisleyne vowed to pick herself up & get out of there. Aisleyne threw herself into a new career as a promotions girl & glamour model. Slowly making a name for herself Aisleyne's big break came when she was selected to compete on Big Brother in 2006 & she was voted the most popular female housemate that year. Three years on Aisleyne is living proof that it is possible to escape the streets & make good. She's become a successful businesswoman fashion designer & established media celebrity. This is her remarkable story." ...

The AK47 Assault Rifle is the world's most prolific & iconic weapon with over 80 million produced. Today the largest threat the armies of the UK USA & NATO are faced with is not nuclear biological & chemical weapons but with man's real weapon of mass destruction the AK47. Much of what is written about it both in books & in the general media is out of date technically wrong incomplete & hard to underst&. Nigel Bennett sets out to truly demystify the AK47 in an easy to read & see format. He takes the reader through the three original basic models of Soviet design the AK47 the AKM & the AK74 & then the vast differing worldwide production models. The book gives in-depth coverage of the internal workings of the AK47 highlighting what makes it the 'perfect' killing machine. ...

This colourful perceptive portrayal of English country life reverberates with the voices of the village inhabitants from the reminiscences of survivors of the Great War evoking days gone by to the concerns of a younger generation of farm-workers & the fascinating & personal recollections of among others the local schoolteacher doctor blacksmith saddler district nurse & magistrate. Providing insights into farming education welfare class religion & death Akenfield forms a unique document of a way of life that has in many ways disappeared. ...

John & Philippa Gaunt are young djinns & can grant wishes & make themselves disappear. They go to stay with their eccentric uncle Nimrod to perfect their fledgling magical abilities & end up on a desperate quest to locate the tomb of the pharaoh Akhenaten. Pitted against them is the most evil djinn in the universe.. . This fast-paced fantasy is a breathtaking journey that grips young readers from its first page to its last line. ...