
* Hundreds of prints from this key decade of fashion design * A unique sourcebook for contemporary designers & students *
Includes:: prints by Lucienne Day Robert Stewart & Marimekko * Contains exclusive illustrations & original artwork of print designers A sourcebook of 1950s fashion print this book covers the heyday of postwar design where an analytical approach to design with a lightness & freshness combined with whimsical imagery & idiosyncratic subject matter. The designs & influences of the print gurus of the time
- Lucienne Day Robert Stewart & Maija Isola of Marimekko
- are all covered. The creativity of the period
- the beginning of the atomic age
- is given full expression in this sourcebook of hundreds of designs. It is an essential sourcebook for contemporary design practitioners & students. The book contains exclusive illustrations & original artwork from designers as well as finished prints. Each short chapter introduction is followed by a range of illustrations with captions to give provenance & relevance. The prints are arranged in the following chapters: * Narrative & Novelty: prints from cowboys to spacemen * Abstraction: abstracted distorted & attenuated forms used in print * Artistic license: the influence of artists such as Miro & de Kooning on fashion print * Kinetic prints that showed the influence of the eras mobiles doodles & spasms