We started making smoothies in 1999. On that first day we sold twenty-four bottles & now we sell over two million a week so we've grown since then. This book is about the stuff we've learned since selling those first few smoothies. About having ideas & making drinks about running a business & getting started about nature & fruit about company life & working with friends about the stuff we've got right & the stuff we got wrong & about squirrels.. .and camping.. .and doing the right thing. We thought we'd write it all down in a book so we don't forget any of it & to maybe help other people too. We started innocent from scratch so we've learnt a lot of things by getting stuff wrong. Some other lessons have come from listening carefully to people clever than us. & some stuff we just got lucky on. But all of it the good the bad & the useful is in here. Plus perhaps our mums will finally believe us when we tell them we haven't rung home for a while because we've been a bit busy these past few years.