Bold

Product Description

This title is the winner of the E-book category
- CMI Management Book of the Year Awards 2011/12. More than ever before business success depends on standing out from the crowd & delivering authentic experiences that turn your customers into advocates for your business. Bold" is about 14 businesses brave enough to challenge industry norms; they put purpose before profit go way beyond what customers expect & relentlessly differentiate themselves from everyone else. They know no compromise they show no corporate timidity. They are BOLD in thought BOLD in execution & BOLD in measuring their success in new ways. The game changing companies featured challenge conventional wisdom to win in business & include: Virgin Galactic Innocent O2 Air Asia Chilli Beans Six Senses Burberry BBH The Geek Squad TNT JCB WWF Umpqua & Zappos. " Bold" reveals that they share some traits that make them unique & each brand story is told through the words of the executives involved. You can find out how to be BOLD brave & put your money where your mouth is."