
Written by the business worlds new gurus Blue Ocean Strategy" continues to challenge everything you thought you knew about competing in todays crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years & thirty industries authors W. Chan Kim & Renee Mauborgne argue that lasting success comes from creating blue oceans: untapped new market spaces ripe from growth. & the business world has caught on
- companies around the world are skipping the bloody red oceans of rivals & creating their very own blue oceans. With over one million copies sold world wide " Blue Ocean Strategy" is quickly reaching "must read" status among smart business readers. Have you caught the wave?"