Synthesizing thirty years of research psychologist & science historian Michael Shermer upends the traditional thinking about how humans form beliefs about the world. Simply put beliefs come first & explanations for beliefs follow. The brain Shermer argues is a belief engine. Using sensory data that flow in through the senses the brain naturally looks for & finds patterns
- & then infuses those patterns with meaning forming beliefs. Once beliefs are formed our brains subconsciously seek out confirmatory evidence in support of those beliefs which accelerates the process of reinforcing them & round & round the process goes in a positive-feedback loop. In The Believing Brain" Shermer provides countless real-world examples of how this process operates from politics economics & religion to conspiracy theories the supernatural & the paranormal. Ultimately he demonstrates why science is the best tool ever devised to determine whether or not our belief matches reality."