Discover a structured applied approach to behavioral finance with the first academic text of its kind--Ackert/ Deaves BEHAVIORAL FINANCE: PSYCHOLOGY DECISION MAKING & MARKETS International Edition. This comprehensive text--ideal for todays behavioral finance elective--links finance theory & practice to human behavior. The book begins by building upon the established conventional principles of finance before moving into psychological principles of behavioral finance including heuristics & biases overconfidence emotion & social forces. Readers learn how human behavior influences the decisions of individual investors & professional finance practitioners managers & markets. The book clearly explains what behavioral finance indicates about observed market outcomes as well as how psychological biases potentially impact the behavior of managers. Readers see first-hand the implications of behavioral finance on retirement pensions education debiasing & client management. This book spends a significant amount of time examining how behavioral finance can be used by practitioners today. Readers utilize theory & applications in every chapter with a wide variety of end-of-chapter exercises discussion questions simulations & experiments that reinforce the books applied approach.