A full-colour text for the new AS Applied Business qualification. covers all seven units of the Edxcel syllabus:; Investigating People at Work; Investigating Business; Investigating Marketing; Investigating Electronic Business; Investigating Customer Service; Investigating Promotion; Investigating Enterprise a stimulating & colourful text written in a clear easy-to-understand style practical activities & topical case studies throughout key terms & summaries at the end of each chapter back-up material for Tutors