The A-Z of Visual Ideas explains the key ideas sources of inspiration & visual techniques that have been used throughout design history. Showing where ideas & inspiration come from the book provides numerous strategies to help unlock the readers creativity. Using a dynamic & easy-to-understand A-Z format the book reveals techniques that can be exploited to deliver ideas with greater impact each entry offering a different starting point. Looking at everything from Art to Zeitgeist Intuition & Instinct to Happy Accidents & Hidden Messages the book also features a section explaining how to use the idea or technique providing readers with an infallible tool kit of inspiration. Including hundreds of inspirational"es & packed with great examples of advertising campaigns posters book & magazine covers & illustrations this is an indispensable primer that shows design students & professionals how to solve any creative brief.