For some Mod means a way of life: London clubs & Lambrettas cigarettes & speed. For others its clothes: trim suits sunglasses & loafers. Combining style savvy with cultural anthropology this guide to the many aspects of Mods takes an alphabetical approach to the most enduring of youth cults. Beginning with A bout de souffle & ending with Zoot Money authors & Mod experts Paolo Hewitt & Mark Baxter touch on every facet of the fad. Entries such as Eel Pie Island Otis Redding Mary Quant & Ready Steady Go give intriguing background information history & facts while colourful illustrations bring Mod style to life. Style hounds pop music fans & Anglophiles of all ages will be entertained & inspired by this book that proves that while mod"-ernism has gone through several phases its never gone out of style."