The key ideas in Psychology explained with colour illustrations in half a minute. Pavlovs Dogs Psychoanalysis Milgrams Obedience Study & Becks Cognitive Therapy? Sure you know what they all mean. That is youve certainly heard of them. But do you know enough about these psychology theories to join a dinner party debate or dazzle the bar with your knowledge? 30-Second Psychology takes the top 50 strands of thinking in this fascinating field & explains them to the general reader in half a minute using nothing more than two pages 300 words & one picture. The inner workings of the human mind will suddenly seem a lot more fun & along the way we meet many of the luminaries in the field including William James Aaron Beck & (of course) Sigmund Freud. From Behaviorism to Cognitivism what better way to get a handle on your inner demons?