The Hoya 77mm Pro-1 Digital Protector Filter is the ultimate in clear filters. It will not affect the colour balance or performance of your lenses in the slightest. However, constant use will protect your valued lenses from expensive front element damage which could be caused by dirt, knocks or scratches. ...

Creates a picture with a clear focus & a soft gradation. This effect is especially evident on an object with a point light source. A filter randomly arranging minute lens shaped like drops of water on the surface of a acrylic board scatters the light & results in a soft focus. ...

The Hoya 77mm Pro-1 Digital Star-4 Filter adds a dramatic four-cross flare to very bright areas, giving a soft-focus effect. The Star-4 Filter is ideal for photographs of night scene illumination or other scenes with strong reflections & gives them an artistic twist. ...

The Hoya 77mm Pro-1 Digital UV is a multi-purpose fine-weather filter that absorbs the ultraviolet rays which often makes outdoor photographs hazy & indistinct. A multi-purpose filter for colour as well as black & white film & digital photography, the clear UV filter can also be left on the lens to serve as a permanent lens protector. ...

The Hoya 77mm REVO SMC Circular Polariser Filter means that you can significantly reduce reflections & glare from non-metallic surfaces. The REVO SMC polarising filter also enables colours to become more saturated & appear clearer with better contrast, this effect is often used by landscape photographers to increase the contrast & saturation in blue skies & white clouds. The REVO SMC Circular Polariser filter has been designed with a super-slim aluminium frame to reduce vignetting & is rotatable to allow full control over the desired effect. Hoya's SMC (Super Multi Coating) is applied to both front & rear glass surfaces to increase light transmission & prevent reflections. The coating is further protected with a clear water & stain resistant surface to allow easy care & handling of REVO filters in the field. The Hoya REVO SMC Circular Polarising filters are available in sizes from 37mm to 82mm diameter. ...

Made in Japan, the Hoya REVO SMC UV (O) is a professional quality filter with slim aluminium frame & is manufactured using precision optical glass that is carefully smelted & blended to yield perfect optical results. The REVO SMC UV filters are designed to protect the front element of your lens from dust & knocks, as well as absorb the ultraviolet rays which can often make outdoor photos look hazy & indistinct. The filter features an enhanced Super Multi Coating formula to greatly reduce or eliminate reflections off the surface of the glass. These coatings are overlaid with a clear water & stain resistant coating that is easy to clean which makes for easier care & handling of the filter in the field. The Hoya Revo SMC UV filters are available in sizes from 37mm to 82mm diameter. ...

The Hoya 77mm Slim Circular Polariser Filter means that you can significantly reduce reflections & glare from non-metallic surfaces. A camera angle of 30 degrees from the reflecting surface (glass, water, etc.) is ideal for maximum effect. The Circular Polariser Filter also enables colours to become more saturated & appear clearer with better contrast. This effect is often used to increase the contrast & saturation in blue skies & white clouds. The Hoya 77mm Slim Circular Polariser has a thin frame to reduce vignetting when using wide angle lenses, but still allows a clip-on lens cap to be used. Hoyas polarising filters do not affect the overall colour balance of a shot. ...

The unique design of the Hoya 77mm Softener A filter randomly arranges minute lenses shaped like drops of water on the surface of an acrylic board, scattering the light & providing a soft focus. The result is a photograph with a clear focus & soft gradation, especially in images with a point light source. This filter does not affect colour or exposure. ...

Discover the charm of the Hoya 77mm Sparkle 4x Filter, designed to create gently enhanced light beams from light sources. Suitable for astrophotography & scenes with minimal light, the filter adds a soft, dreamy effect to each shot. With its rotatable front frame & a choice of cross pattern, personalise your photos further while getting the best of Japanese quality. ...

The Hoya 77mm Sparkle 6x Filter is designed to add an enchanting flair to your photos by creating a magical 6-cross pattern on light points. This imaginative filter gently enhances light sources, producing moderately sized beams that contribute to a balanced image. An excellent tool for both professionals & enthusiasts, it allows for diverse, creative effects whilst preserving the authenticity of the scene. ...