In " Mesmerization", Gee Thomson deconstructs contemporary culture in a new & exciting way. From faith to fashion, psycho-babble to cyber-sex, the book examines the viral nature of memes, those ubiquitous spells & social prescriptions that drive & shape global behaviour. These influences are fundamental in deciding what gets seen, what gets said & what gets made, affecting how we lead our lives, the look of our homes, cities & our natural environments. Designed by acclaimed design company, Why Not, this publication uses a unique combination of graphic spells & formulas to decode the spells that control our age.