Endeavour Snowboard Design is a Canadian snowboard company based in Vancouver & their snowboards are made by snowboarders. The Live RC Reverse Camber is responsive & snappy for the rider who wants an easy life Entire mountain rideability the Live RC is adaptable on any terrain in any conditions because of its directional shape. Power wealth & fame are the themes for the graphics. 5050 Softstiff flex rating in a wider version for those with bigger feet