BH FITNESS has developed a new concept in training: 100% interactive, 100% motivational, 100% healthy. Thanks to i. Concept by BH FITNESS exercise equipment you can enjoy the fusion of the best of both worlds: entertainment & health. You can enjoy a universe of multimedia & Internet on your Apple device (iPhone or iPad) while exercising in the comfort of your own home. in addition you can renew & update your training each time you update the training Apps or download new ones.