- High-power 14x zoom range from wide angle to telephoto offers 35mm equivalent focal length range of 27-375mm.
- Extremely high
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Ideal for a wide range of subjects, this bright, versatile lens offers a 50mm-equivalent focal length when mounted on cameras with APS-C type sensors.
- Light, compact & easy to carry
- DT lens design optimised for cameras with APS-C sensor
- Bright, wide aperture portrait lens
- Also suitable for low-light shooting & general/snapshot applications
- Smooth Autofocus Motor (SAM) for smooth AF operation




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- Bright, wide aperture portrait lens.
- Fixed focal length design offers high quality optical performance.
- DT lens design

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A compact & lightweight lens with full-size sensor compatibility. Sharp, high-contrast imaging with smooth background defocusing & SAM AF drive for smooth AF operation.
- Light, compact full-frame prime lens; ideal for portraits
- Ideal for general purpose mid-telephoto applications with APS-C sensor
- Smooth Autofocus Motor (SAM) for smooth AF operation
- Clear, sharp corner-to-corner imaging, even at maximum aperture
- Circular aperture for beautiful defocus effects




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Gain entry into another dimension & focus on close-up objects with this macro lens & your compatible Sony ? DSLR camera. Get incredibly close to small subjects. Ideal for close-up & portrait shots, the SAL30M28 means that you can focus on close-up objects with 1:1 life-size imaging. In addition to a built-in Smooth Autofocus motor, this macro lens makes it easy to transform the everyday details of life into photographic works of art. The DT 30mm F2.8 Macro SAM offers clear, high-contrast imaging & 1:1 life-size macro shooting, with precision autofocusing from infinity down to the minimum focusing distance. With its 30mm focal length, it captures a wider angle of view than a 100mm macro lens, enabling users to more easily include background elements in the frame. The DT 30mm F2.8 Macro SAM's focusing lens group is driven by a new Smooth Autofocus Motor (SAM) in the lens itself, instead of a motor in the camera body. Responding instantly to AF drive control signals from the camera, the motor delivers power with smoothness & precision. A minimum focusing distance of just 0.129 meters (2cm from front of lens), enables extremely close-range shooting.
- Compact, lightweight design makes it perfect for on-the-go use
- High contrast, resolution, & image quality

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Telephoto with 11x zoom range & Optical Steady Shot Telephoto zoom lens with powerful 11x magnification range. Stylish, high quality aluminium alloy detailing on barrel. Wide zoom range ideal for travel & all-purpose shooting. Optical Steady Shot image stabilisation within lens for crisper, clearer handheld shooting at all zoom settings. Silent mechanism during movie shooting. High-performance optics with 4 aspheric surfaces for excellent contrast & sharpness. Smooth, quiet, high-speed autofocus & aperture adjustment: ideal for still & HD movie shooting. 7-blade circular aperture for beautiful defocus effects. Direct Manual Focus with non-rotating focus ring during AF: ideal for precise, comfortable manual focus adjustments. ...

- Light, compact, versatile telephoto with powerful 11x zoom range from wide angle to telephoto.
- Ideal for travel, portraits,
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Compact, versatile standard zoom with Optical Steady Shot Compact standard zoom lens with 3x zoom range. Stylish, light & easy to carry with high quality aluminium alloy finish on barrel. Ideal for wide range of general-purpose shooting applications, from landscapes & portraits to travel. Optical Steady Shot image stabilisation within lens for crisper, clearer handheld shooting at all zoom settings. Silent mechanism during movie shooting. High-performance optics with 4 aspheric surfaces for excellent contrast & sharpness. Smooth, quiet, high-speed autofocus & aperture adjustment: ideal for still & HD movie shooting. 7-blade circular aperture for beautiful defocus effects. Direct Manual Focus with non-rotating focus ring during AF: ideal for precise, comfortable manual focus adjustments. ...

Your new favourite lens Vario-Tessar T* E 16-70mm F4 ZA OSS (SEL1670Z) Introducing the SEL1670Z: your go-to lens for any occasion. A lightweight, versatile mid-range zoom, it combines renowned ZEISS optical performance with a constant F4 aperture, maximising detail across the focal range. Coupled with ? E-mount cameras from Sony, APS-C E-mount lenses deliver big camera performance. Crafted by ZEISS Founded in 1846, ZEISS AG is a legend in the field of camera optics. Their lenses are renowned for exceptional clarity, brightness, resolution & contrast. The SEL1670Z features the acclaimed Zeiss T* anti-reflective coating, which minimises flare & ghosting to ensure crisp, clean image quality. Advanced aspherical lens technology Compact design, uncompromising quality Advanced aspherical lens (AA lens) technology not only optimises image quality but also enables a significant reduction in overall lens size. Circular aperture for smooth bokeh Smooth defocusing Instead of a standard polygon-shaped lens aperture, this lens features a 7-blade circular aperture for more natural, rounded defocusing or ?bokeh′. Refined optical performance ED (Extra-low Dispersion) glass ensures superior contrast, resolution, & colour while advanced aspherical (AA) & aspherical lens elements minimise distortion. Fast, agile focusing An internal focusing mechanism means the length of the lens remains constant, enabling easy handling, fast autofocusing, & a short minimum focusing distance. In addition, the filter thread at the front of the lens does not rotate
- an asset when using a polarizing filter.
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ony's worldwide reputation for creating unique, attractive, high-quality, advanced technology products rests on a long line of innovations embraced by people from all walks of life. With a diverse product lineup serving a variety of lifestyles & industries, Sony continuously strives to introduce new products & technologies to meet changing market needs. ...