FREE Wella Enrich Moisturising Mask 15ml with the purchase of this product. Rely on Wella Professionals Dry Rugged Fix Matte Moulding Crème to give your hair edgy definition & hold. Construct a rugged texture with strong matte definition with this mouldable crème styling product. Get a rugged, matte-look finish with this Wella Professionals Dry Rugged Fix Matte Moulding Crème. Fixing your style while adding an edgy finish this crème is what your hair has been waiting for.