ARTELIER takes its name from the French word for 'artist's studio.' ARTELIER is an eclectic mix of inspirations from the TONI&GUY International Artistic Team, who created ten definitive cut & eight colour techniques for 2012/13. Transforming ready-to-wear shapes into a couture cut
- classic ideals are transformed with internal disconnection that loosens & releases hair to create interesting texture & ultimate versatility
- for multiple ways-to-wear style. Shattered perimeters, cross-reference strength & femininity, creating unique shapes for a bespoke feel. High-impact fringes are the ultimate accessory featuring in a multitude of lengths
- from uber short & progressive, to longer side sweeping detail. Colour is worn as an ‘accessory' of the cut in a multiple hues from expensive bespoke blondes, to strong graphic colour placements inspired by the graphic digital print work of designers including: Peter Pilloto & Alexander Mc Queen. Classic techniques are used in new innovative ways to create a nu-wave of balyage & ombre
- create shaded roots that stretch through to the perimeter for a multi-tonal, translucent
- less obvious finish. Reflective of the TONI&GUY philosophy of TONI&GUY education, mentoring & sharing of knowledge & skills
- Atelier is the definition of the International Artistic Team's collective creativity. ARTEL.I.ER is also reflective of the brands synonymous relationship with Fashion & its unique position as the ‘ Official Sponsor of London Fashion Week'. The collection today features key pieces from current British Designers, many of which we work with at London Fashion Week where we create the hair for over 70 designers each year. Produced in conjunction with L' Oreal Professionnel & Wella Professionals
- ARTELIER embraces the TONI&GUY philosophy of continual education & evolutionary fashion-led hairdressing. Get up close & personal with the team that created the collection at the TONI&GUY Academy, LONDON. With five floors dedicated to educational excellence in the heart of London's shopping district, visit www.toniandguy.com for a full course lisiting.






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Exclusive Black Friday Bundle available at TONI&GUY.com only Be full blown fabulous this Christmas period with the new Wella EIMI Volume Gift Set + TONI&GUY Tote Bag & a label.m Professional Boar Bristle Brush (20mm) Worth £35 Special Price £20 Wella EIMI Volume Gift Set Wella EIMI Root Shoot (200ml) Wella EIMI Root Shoot is a targeted mousse designed to give hair weightless lift & volume straight from the roots. This high precision mousse leaves the rest of the hair free of products so that you can apply other styling products to create your desired look. Wella EIMI Dry Me (180ml) Wella EIMI Dry Me dry shampoo creates volume & matte texture with a light hold. Enriched with Tapioca starch, any excess oil is absorbed & your hair is refreshed. label.m Boar Bristle Brush Medium Handmade brush with natural boar bristles combined with nylon bristles gives optimum hold & grip, perfect for detangling & adding body whilst helping to tame unruly & flyway hair. TONI&GUY Tote Bag Get carried away with TONI&GUY's tote bag, big enough to bundle all your essentials together. A perfect tote for errands & weekend stays. ...

Advanced cut & colour collection ' Expressionism' is a 3 DVD box set that will smash all boundaries & extend your imagination. ...