Redken Clean Maniac Micellar Shampoo, created with unique micellar technology acting as a magnet to gently remove impurities & pick product build up whilst being a non-stripping cleanser, great as a mild shampoo to wash away dirt, grit, pollution & excess oils.// The technology behind micellar uses surfactants (cleansing agents) infused in the shampoo to draw out impurities without being too harsh on the hair &, Neofresh Technology a patent odor neutralizer technology to combat unpleasant scents trapped in the hair. Hair scent is left feeling refreshed & cleansed without harming coloured hair or the integrity of the hair.// How to use: Apply on to wet hair, in massaging motion. Rinse thoroughly. For best results follow up with Redken Clean Maniac Clean Touch Conditioner.