What is it A re-workable wax that gives definition, shine & a firm hold which will last throughout the whole day. What is does The product is used to thicken the hair & give the ultimate hold. Offering the highest holding rate out of the whole range. Who is it for For men that want a strong hold but still with shine. Designed to control all hair types & styles, even thick, coarse, wavy hair. How to use it Work through the hands & evenly distribute throughout the hair. Apply more product dependant on your desired level of hold.