What is it A versatile matt paste to create a wide variety of styles. What does it do Delivers volume, lasting thickness & root lift with a firm yet natural matt look. Who is it for Men looking for a product that gives a firm yet natural looking hold with a dry matt finish- to create that ‘second-day' dishevelled look. How to use it Work through the hands & evenly distribute throughout the hair. Apply more product dependant on your desired level of hold.