label.m Intensive Mask with Bran, Cottonseeds, Shea Butter & Amazon Cupuau combine to hi-drench & restore hair. The exclusive Enviroshield Complex, detangles easily & shields against heat styling & UV rays. Apply to hair & massage from roots to ends to distribute product evenly. Leave in for 3 minutes & rinse thoroughly with warm water. Apply 1-2 times a week for optimum results.