label.m Brightening Blonde Shampoo gradually lightens & brightens while gently cleansing & nourishing hair to prevent dryness, tangling & breakage. Contains natural extracts including White Pineapple, Mamaki Tea, & Lemon which activate the lightening process, enhance shine & freshen the scalp, without damaging or drying out hair. Key Properties: Tone: Instant Brightening for sun-kissed blonde hair. Prevents brassy tones for glistening blonde highlights. Care: Nurturing Care for blonde hair, infuses moisture & nourishes to prevent dryness, tangling & breakage. Protect: Longer Lasting Colour enhances & extends the life of your colour from first use! Protects hair from heat styling, frizz, & humidity & UV rays. Perfect choice for all shades of blonde, natural & chemically treated. Apply to wet hair & massage into a thick lather. Rinse & repeat if necessary. For best results to enhance your blonde tones condition with label.m Brightening Blonde Conditioner.