The Perfect 4 Platinum range contains a breakthrough strengthening technology, designed to enhance your blonde without the dull, drying effects of a traditional violet shampoo. Prevent colour fade with this lightweight, moisturising blonde shampoo// Sulphate free/100% vegan// Key Ingredients: Keravis, Lemon Extract, Coconut Extract, Sunflower Seed Oil, Melanin// Directions: Rub a small amount to generate a thick lather before applying to wet hair