Introducing 72 Hair, a new range created by hairdressers so they know a thing or two about what your hair needs. Forget bad hair days where your hair won't behave, the future of healthy, gorgeous hair is here. Formulated with Avocado Oil, Collagen & Hydrolyzed Silk, this range will repair the cuticle whilst improving the overall condition of your hair. 72 Hair Blow Dry Cream, a luxurious styling cream suitable for all hair types. Formulated to restore moisture, nourish & protect hair from heat styling. Contains a unique UV protector which acts as a thermo shield to keep hair safe. How to use: Apply evenly to cleansed hair. Leave in hair for 10-15 minutes & style as desired. Do not rinse.