There is something magical about the deep crimson colour & complex, sweet yet tart taste of Pama Pomegranate liqueur. Small wonder, since Pama is made from all-natural Californian pomegranates, the first fruit, the forbidden fruit, the fruit of contrasts & complexities. Just look at the pomegranate. The smooth deep red outer skin encases a pulpy, juicy core with a multitude of seeds, which are also said to have magical powers.