Since it was first Launched in Glasgow, at the beginning of 2003, Magners Original Irish Cider has instigated a rejuvenation of the cider market & continues to take the market by storm. The result of true dedication to quality, Magners Original cider is without doubt one of the most exciting brands to enter the British alcoholic drinks market in recent years. They unique & refreshing taste of the iconic Magners pint bottle served over mounds of fresh ice, has truly captured consumers attention. Magners continues to build & develop successful relationships in the world of sport. Key sponsorships of the London Wasps, the Edinburgh Gunners & most recently title sponsorship of the Magners League has firmly established Magners presence in rugby. While partnership of the Scottish Golfing Union & this year sponsorship of Scottish Club Golfers Championship continues Magners long standing associations in golf. Magners is also sponsoring the Edinburgh Fringe Festival venue boards & Fringe maps year. Now in its 60th year the Fringe continues to grow in stature, drawing some of the most well respected names & acts from arenas such as comedy, dance & theatre to name a few. Such is the popularity of this event that the cities population is expected to mushroom to upwards of 1.5mil people during the Festival this year.