Cracovia Vodka is luxury unflavoured vodka with a personality of its own, reflected in its name & its elegant presentation. It took first place in the Polish Agriculture & Food Ministrys competition for the most interesting alcoholic beverage of 1996, It was awarded the Export Opportunity Certificate at the 13th Food Products Trade Fair in 1997, & the Silver Mallow (1997) & Gold Mallow (1998) in Polands National Ranking by Consumers of Goods & Services. Cracovia Vodka is also an idea for winning another place for Polish vodka on foreign markets, this time for a brand with a beautiful & distinctive Polish image which can hold its own on store shelves & in bars, restaurants & hotels around the world. Cracovia Vodka genuine Polish vodka, has already made a splash abroad. It won the main award for the most interesting design in the annual competition organised by the prestigious London journal Wine & Spirit International in the white spirits category, & an honourable mention in the International Spirits Challenge 1998, an international tasting competition for alcoholic drinks, held in Great Britain. Cracovia Vodka is above all a new way of thinking about the future. The Polish drinks market is flooded with products but not all of them can be thought of as brands. Beverages appear & quickly pass from the scene. Few win a firm place; most dissapear unnoticed by the majority of customers. Cracovia Vodka is a br&, a permanent element of the market.