
From the basics such as working with typography through using images & working with color, exploring different pre-press techniques & the processes involved in bringing a product to press & with a resulting pleasing end product, the authors present everything that the reader needs to know in a straightforward & visually strong way.
This new edition completely updates the information on the production process, highlighting new techniques & expanding its coverage on digital technologies.
In addition, new interviews will be included from design studios using creative or unique production techniques. Since students may eventually be working with international clients, the authors will include both metric & imperial measurements so that students will become familiar with the differences.
Expanded coverage of environmental & sustainability issues, especially as they relate to paper choice & use of special processes/inks has also been added.