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Positioning

Describes an approach to creating a "position" in a prospective customer's mind - one that reflects a company's own strengths and weaknesses and those of its competitors. This book shows readers how to reposition a strong competitor and create a weak spot, use the present position to its best advantage, and choose the best name for a product.
RIP - This product is no longer available on our network. It was last seen on 25.09.2019

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  • Availability: Out Of Stock
  • Supplier: The Works
  • SKU: 9780071373586
Availability: In Stock
£13.99

Product Description

Describes an approach to creating a "position" in a prospective customer's mind
- one that reflects a company's own strengths & weaknesses & those of its competitors. This book shows readers how to reposition a strong competitor & create a weak spot, use the present position to its best advantage, & choose the best name for a product.

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Supplier Information

The Works
With over 300 UK stores and more than 40000 different products in store each year, The Works is Britain's top discount book store. A well known presence on the high street, The Works was founded in 1981 to bring affordable books to the public. It now offers a large range of exciting products, including arts and crafts products, toys, gifts and seasonal products, all at discounted prices, making it a superb place to find items for hobbies and gifts for all ages. The book selection includes children's books, fiction and non-fiction books on a wide range of subjects from food and drink and craft and DIY to entertainment, autobiographies and history. Art and crafts products range from children's craft sets to sewing materials and professional artists' brushes. As well as big brands, The Works also sells their own high quality branded products.
Page Updated: 2025-01-21 14:22:51

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