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Discover the extraordinary inside story of how Instagram became the world's most successful app...
In just ten years, Instagram has gone from being a simple photo app to a $100-billion company. The journey has involved
Discover the extraordinary inside story of how Instagram became the world's most successful app...
In just ten years, Instagram has gone from being a simple photo app to a $100-billion company. The journey has involved ground-breaking innovations, a billion-dollar takeover, & clashes between some of the biggest names in tech.
But it's a story that has never been told
- until now.
In No Filter, Bloomberg's Sarah Frier reveals how Instagram became the hottest app in a generation, reshaping our culture & economy in the process.
With astonishing access to all the key players
- from Instagram's co-founders to super-influencers like Kris Jenner
- Frier offers behind-the-scenes glimpses of every moment in the company's life: from its launch, to its unlikely acquisition by Facebook, to its founders' dramatic disputes with their new boss, Mark Zuckerberg.
No Filter explores how Instagram has reshaped global business, creating a new economy of 'influencers' & pioneering a business model that sells an aspirational lifestyle to all of us.
And it delves into Instagram's effects on popular culture, rewiring our understanding of celebrity & placing mounting pressure on all of us to perform online
- to the point of warping our perception of reality.
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