An introductory guide to effectively using Twitter to grow your business! The field of social media marketing is exciting, cutting-edge, &...open to almost anything! Twitter's style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a recommendation. This fun & friendly book is an excellent first step for gaining insight on how to effectively use one of the most popular social media tools to expand the success of a business. In addition to covering the basics of Twitter, this easy-to-understand guide quickly moves on to techniques for incorporating a Twitter strategy into your marketing mix, combining new & old media, building your network, using Twitter tools, & measuring your success. So get chirping & put Twitter to work for your marketing needs today!