Obliquity

Product Description

Obliquity is based on a simple concept: that an oblique, or indirect, approach to any problem or challenge is often more successful than the obvious & direct one. This explains why the most profitable companies are not the most aggressive in chasing profits, the wealthiest men & women are not the most materialistic, & the happiest people do not pursue happiness. Pre-eminent economist & columnist for the " Financial Times", John Kay applies his provocative theory to everything from business to warfare & from football to managing forest fires. Very rarely does a brilliant idea emerge that is brand new, immediately makes sense & genuinely changes the way we think. With " Obliquity", John Kay introduces one of those rare ideas. "...you will gain invaluable insights into how successful decisions are made". (Mervyn King, Governor of the Bank of England). " Persuasive, rigorous, creative & wise. Brilliant". (Tim Harford, author of " The Undercover Economist"). Ric Jerrom reads John Kay's original book on how to reach our goals indirectly
- complete & unabridged.