The story of consumer age as we know it begins in the Victorian era, when many of the elements that changed society forever- including mass production, the Penny Post, railways & labour saving domestic appliances-first emerged. Changes such as these gradually made fashionable clothes & cosmetics, books, music, sweets & eventually foreign holidays available to the general public, & were responsible for a higher standard of living, increased literacy & greater freedom for women. This absorbing book examines the 20th century decade by decade. It explores aspects of daily life such as shopping, fashion, travel, entertainment, toys & games through the hoard of packaging, advertising & products themselves that Robert Opie has carefully assembled. Key historical events of the 20th century are also covered-including two World Wars, four coronations, the arrival of radio & television & the first man on the moon. All of these events influenced daily life- not just the newspaper headlines but also the sweet wrappers & the cereal packets. There is something in this book to inspire a smile of recognition in readers of all ages reminders of grappling with wartime ration, poring over Picture Post or being swept along on a wave of Beatlemania. Remember When celebrates the way of life that these familiar names & images vividly evoke. It is packed with pictures & anecdotes that will appeal to anyone with a fondness for our shared past-from school children to graphic designers, social historians to lovers of nostalgia.