This Luminox Mens watch is part of the Lifestyle Watches collection. As has been said many times, “necessity is the mother of invention” & the Luminox story is a classic example. In 1989, the founder Barry Cohen, already in the watch business, found a need & filled it, when he learned of a unique Swiss self-powered illumination system, & reasoned that this would be a very helpful addition to the watch business, making watches more visible & easier to read in low or no light situations.