Earth rugs by Scandinavian designer Massimo are handwoven with a 100% New Zealand wool which adds natural beauty & ensures easy maintenance. The natural properties of New Zealand wool make it non-allergenic & fire-resistant which helps to create a safe & healthy indoor environment, & also it has a natural ability to resist dirt. New Zealand wool is made with animal-friendly practices & it is sustainable, natural & biodegradable. New Zealand wool has long fibres & therefore shedding is minimized to almost nothing. In our opinion, New Zealand wool has all the qualities to create the perfect rug. Pile height of 9-10 mm & weight of 3.5kg per square metre.