Product Overview Wella's System Professional Silver Blond Shampoo has been specially developed for cool toned blonde hair & highlights. Our experts use it to brighten & hydrate bleached & highlighted hair for a shiny, cleansed finish that simply shimmers. Benefits This tone-enhancing shampoo contains blue & violet pigments to brighten highlights & bleached hair, protect against yellowing & preserve cooler tones. It is also ideal for naturally grey & white hair due to its brightening effects. Key Technology Created to reinvigorate blonde hair, Silver Blond Shampoo features System Professional's innovative Active Moisture Complex to restore moisture loss & give blonde or highlight hair a new lease of life.