Product Overview Perfect for natural & colour treated blondes Paul Mitchell Platinum Blonde Shampoo helps to keep your blonde colour looking beautiful by removing brassy tones. Benefits If you have white, silver or blonde hair & are concerned about brassiness then use Paul Mitchell Platinum Blonde Shampoo which helps to eliminate unwanted tones leaving you with cool coloured, beautiful hair. The shampoo is kind to your hair helping to soften each strand & leaving your hair shining.