Product Overview With its concentrated oil based formula the Pureology Precious Oil Shampoo protects your colours vibrance, with a unique oil system that penetrates deep into your hair, replenishing moisture & leaving you hair shining. Benefits The Pureology Precious Oil Shampoo contains Omega 6 essential fatty acids & phospholipids to equalise the surface to restore suppleness, with Coconut Oil that will reduce your hairs fragility by increasing flexibility & finally Jojoba Seed Oil locks moisture into hair for enhanced elasticity & shine. Key Technology Containing an Anti Fade Complex, Pureology Precious Oil Shampoo has an exclusive blend of potent antioxidants & full spectrum UVA/UVB sunscreens including Heliogenol, plus Vitamins C&E as well as Precious Oil Sunflower Seed Oil for softness.