Product Overview Bring curly & rebellious hair under control with this luxurious taming cream that calms, smoothes, straightens & protects against heat damage with each application. Our expert advice is to apply 3-5 pumps (depending on hair length & thickness) evenly through damp hair before blow-drying for well-behaved, voluptuous curls. Benefits This light & non-sticky cream contains the ghd Heat Protect System for added peace of mind. It creates a beautifully sleek look when blow-drying.