How does anthropology help us understand who we are? What can it tell us about culture, from Melanesia to the City of London? Why does it matter? For well over one hundred years, social & cultural anthropologists have traversed the world from urban Zimbabwe to suburban Engl&, Beijing to Barcelona, uncovering surprising facts, patterns, predilections &, sometimes, the inexplicable, in terms of how humans organize their lives & articulate their values. By weaving together theories & examples from around the world, Matthew Engelke brilliantly shows why anthropology matters: not only because it allows us to understand other points of view, but also because in the process, it reveals something about ourselves too.